|
|
Post by jamesb on Apr 20, 2017 22:35:09 GMT
I have noticed that the rather over-sized looking projectors installed on some platforms which previously played video advertising onto the platform wall are all turned off.
Are they in the process of being decommissioned?
What was the reason ?
|
|
|
|
Post by crusty54 on Apr 21, 2017 3:03:53 GMT
I have noticed that the rather over-sized looking projectors installed on some platforms which previously played video advertising onto the platform wall are all turned off. Are they in the process of being decommissioned? What was the reason ? They have failed to generate enough business to justify their continued use. |
|
|
|
Post by jamesb on Apr 21, 2017 15:49:27 GMT
Thank you. Very interesting.
The equipment was ginormous - when you look at the size of modern projectors in PC world, some of them are small enough to fit into the palm of the hand.
|
|
Chris M
Global Moderator
Forum Quizmaster
Always happy to receive quiz ideas and pictures by email or PM
Posts: 19,443
|
Post by Chris M on Apr 21, 2017 16:29:42 GMT
I understand the size is due to heat dissipation and reliability issues
|
|
|
|
Post by crusty54 on Apr 23, 2017 9:02:08 GMT
The improved train frequencies are also a factor.
There is less time to see a sequence of ads on the trackside walls.
|
|
class411
Operations: Normal
Posts: 2,726 
|
Post by class411 on Apr 23, 2017 11:19:59 GMT
I have noticed that the rather over-sized looking projectors installed on some platforms which previously played video advertising onto the platform wall are all turned off. Are they in the process of being decommissioned? What was the reason ? They have failed to generate enough business to justify their continued use. Good! The underground always had some advertising, but now, trying to cram it into every available space just looks cheap, grasping, and tawdry. |
|
Chris M
Global Moderator
Forum Quizmaster
Always happy to receive quiz ideas and pictures by email or PM
Posts: 19,443
|
Post by Chris M on Apr 23, 2017 12:17:47 GMT
The underground always had some advertising, but now, trying to cram it into every available space just looks cheap, grasping, and tawdry.  Charing Cross (now Embankment), 1894  St. John's Wood (Metropolitan line), 1921 Images from the LT Museum. |
|
|
|
Post by crusty54 on Apr 23, 2017 14:03:36 GMT
The revenue from advertising has always been an important way of keeping the fares down.
|
|
class411
Operations: Normal
Posts: 2,726
|
Post by class411 on Apr 23, 2017 16:41:19 GMT
The revenue from advertising has always been an important way of keeping the fares down. Some advertising is fine, and, as you say, helps with revenue. It seems to be the electronic realisations that are somewhat overbearing, and contribute to a feeling of excessive environmental noise. |
|
|
|
Post by jamesb on Apr 24, 2017 12:44:33 GMT
The underground always had some advertising, but now, trying to cram it into every available space just looks cheap, grasping, and tawdry. Charing Cross (now Embankment), 1894 St. John's Wood (Metropolitan line), 1921 Images from the LT Museum. Thanks Chris - thats fascinating. For me, it is also what is advertised. These picture show nice things like typewriters, soap and bovril! Sort of essential items. The things advertised in 2017 are less essential and sometimes sexualised or promoting people getting into debt. * also the advertising promotes local shops, not multi-national organisations like Apple. It would be nice if local stations could advertise local shops. Although the revenue from a multi-national is probably far greater than an independent local shop, who probably can't afford to advertise on the underground. |
|
|
|
Post by 35b on Apr 24, 2017 14:17:48 GMT
But were those "local" shops, or actually the large businesses of the day? Remember that department stores were seen then as the big multi nationals are now.
|
|
|
|
Post by jamesb on Apr 25, 2017 12:52:53 GMT
But were those "local" shops, or actually the large businesses of the day? Remember that department stores were seen then as the big multi nationals are now. That is true. I read recently of some Waterstones stores which were branded as local independent bookshops: www.bbc.co.uk/news/business-39101678One type of advertising that I haven't heard on the underground is audio adverts over the PA system - apart from advertising for the Emirates Air Line played at Waterloo yesterday (as I was walking away from the suspended jubilee line). |
|
