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Post by londonstuff on Jan 12, 2017 15:54:15 GMT
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Post by trt on Jan 12, 2017 16:04:55 GMT
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Post by crusty54 on Jan 12, 2017 16:07:08 GMT
I can only hope that they have done it with removable vinyl.
Past performance doesn't give me confidence.
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Post by Tubeboy on Jan 12, 2017 20:08:17 GMT
TFL got 390k for it according to the staff bulletin.
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rincew1nd
Administrator
Junior Under-wizzard of quiz
Posts: 10,286 
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Post by rincew1nd on Jan 12, 2017 22:32:09 GMT
Surely one of the first principles of a successful ad campaign is that people need to know what the product is that's being advertised? Renaming Canada Water to Buxton Water worked well - most people will know the product straight away or be able to work it out if they're not already familiar with the brand. But this just seems daft; it could be some kind of government initiative about web-based services for all I knew before reading the above.
I wonder if the £390k includes the cost of the works?
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Post by MoreToJack on Jan 12, 2017 22:42:49 GMT
To be fair, once you're in the station it's fairly obvious that it's an advert for AWS - the vast majority of the advertisements have also been changed, and all of the main circulation areas feature AWS 'backing' behind the roundels and line diagrams.
I'll get some pictures up tomorrow, if no-one beats me to it.
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Post by Dstock7080 on Jan 13, 2017 6:36:05 GMT
Westminster has returned to DIstrict platforms
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Deleted
Deleted Member
Posts: 0
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Post by Deleted on Jan 14, 2017 17:35:24 GMT
It reminds me of a similar branding exercise by the UK Train companies - Their old ticket issuing system was called APTIS, so then they launched their online rail ticket purchasing system, whereby you can use any train companies web site to buy a ticket for another train company journey. They gave it a catchy name of WEBTIS based on the traditional APTIS system name - Hence WEBTIS caught on, and the banks began to use it to describe any online train ticket purchasing transaction these days. So now you know how the name WEBTIS came about!
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