Rail Delivery Group - 'Easier Fares' Consultation

I noticed this morning that two of their prospective plans were to do away with the peak/off peek distinction and get rid of railcards.

Way to decrease crowding and increase revenue!

Remove the financial incentive for people to travel out of rush hour and the incentives that get them to used half (or more) empty trains.

Really, I think people can quite easily manage "It's cheaper if you travel after 10:00" and you get x% off all fares with a railcard.

Where the problems occur are when you have to handle nonsense like:

If you want to go from London to Manchester in three months, you might get the cheapest fare now, or maybe next week, or perhaps the day before the journey, if we've got any seats left, oh, and by the way, it's cheaper if you go via Edinburgh and Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (unless it's a Friday or a bank holiday when you should go via Strood but you must by a return for the first half of the journey and two singles for the second part.)