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Post by Deleted on May 23, 2008 20:36:31 GMT
Anyone know why LU posters and publications have:
MAYOR OF LONDON
And why is ON red?
I know the mayor controls LU, but what's the point of putting it on everything?
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Chris M
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Post by Chris M on May 23, 2008 20:57:29 GMT
I've always wondered about why the "ON" is in red - it makes me want to pronounce it /ˈlɒndˌɒn/ (i.e. first part rhymes with "blonde" and the second part is the same as the word "on" but with equal almost stress to the first) instead of the usual /ˈlʌndˌən/ (where the first part rhymes with "fund" and the second part is pronounced like an unstressed "un"). I find this really very annoying!
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Post by Deleted on May 23, 2008 21:12:43 GMT
Anyone know why LU posters and publications have: MAYOR OF LONDONAnd why is ON red? I know the mayor controls LU, but what's the point of putting it on everything? Jim, please get over the orange, it has gone for good.  |
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Post by 21146 on May 24, 2008 8:21:50 GMT
I recall when Ken first got in the "MAYOR OF LONDON" logo was unveiled and he said the Mayor's office had "borrowed" TFL's Johnston typeface. The varied colour combos were supposed to allow for "theming" - green & orange for St.Patrick's Day, red & black for Chinese New Year, green & red for Bangladeshi Independance celebrations etc (no doubt there would have been an English version if he'd ever got around to the high-profile St.George's Day event he once promised!). What will be interesting is how long this design continues following the change of regime and as to whether something based on the Conservative Party brand is substitued in due course.
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Post by astock5000 on May 24, 2008 9:23:13 GMT
Jim, please get over the orange, it has gone for good. I agree. Don't remind everyone of something that didn't look that good! |
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Post by Deleted on May 24, 2008 16:05:35 GMT
I recall when Ken first got in the " MAYOR OF LONDON" logo was unveiled and he said the Mayor's office had "borrowed" TFL's Johnston typeface. The varied colour combos were supposed to allow for "theming" - green & orange for St.Patrick's Day, red & black for Chinese New Year, green & red for Bangladeshi Independance celebrations etc (no doubt there would have been an English version if he'd ever got around to the high-profile St.George's Day event he once promised!). . Thanks for that explaination. I still don't get why just the ON is red, I would have thought the whole LONDON being red would have looked better. |
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Post by Deleted on May 24, 2008 16:06:21 GMT
Anyone know why LU posters and publications have: MAYOR OF LONDONAnd why is ON red? I know the mayor controls LU, but what's the point of putting it on everything? Jim, please get over the orange, it has gone for good. Try my best  |
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towerman
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Post by towerman on May 24, 2008 20:56:39 GMT
On the Traffic Circular the ON is blue and LOND white.
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Post by ianvisits on May 25, 2008 16:34:51 GMT
On is highlighted to show the energetic and forward actionfull meaning for London.
London is not a staid boring city - but a vibrant exiting city which is ON, and energised (etc).
Highlighting the ON is a reminder of that vibrant future.
(you can tell I have read too much marketing waffle in my time).
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towerman
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Post by towerman on May 25, 2008 17:55:57 GMT
Classic marketing b******t
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Post by Deleted on May 26, 2008 18:59:20 GMT
On the new message regrading drinking of alcohol the whole MAYOR OF LONDON is now all in blue. I wonder why.
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Post by Deleted on May 26, 2008 22:04:02 GMT
Is it because the whole poster is blue? They sometimes are.
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Post by ducatisti on May 27, 2008 7:36:41 GMT
If you don't change something, rebrand it...
See Department for Transport etc etc
Yes Prime minister had it back in the 80s - Jim Hacker wanted to do a party political broadcast announcing lots of changes, so it was decided he'd be in a trad suit in front of an oak-pannelled back-ground. As the all the changes he planned fell apart, the more modern the setting got. In the end he broadcast it wearing (IIRC) a lime-green suit, in front of a chrome-trimmed background
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Phil
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Post by Phil on May 27, 2008 10:53:11 GMT
Is it because the whole poster is blue? They sometimes are. Or the Mayor is 'blue'? New party new look? |
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Post by Deleted on May 27, 2008 18:54:42 GMT
Is it because the whole poster is blue? They sometimes are. Or the Mayor is 'blue'? New party new look? That would explain why mad Ken had Red, White and Blue, he wasn't sure what party he was in ;D |
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